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You might have noticed that we’re starting to look a little different.

This week, we’ve proudly launched our new brand, with members Margaret Partington and Sylvia Robinson performing the honours and unveiling our new sign on Monday.

Developed during lockdown, the rebrand breathes life into our visual appearance with a refreshed, independent logo and brand messages which appeal to our broad local audience of schools, children, older residents, sports clubs – and everyone in between!

Telling the story of our values

The rebrand communicates the Pelican Centre’s values. The modern logo is accompanied by a new strapline ‘Feel Good Fitness’, and a mission statement which tells our story:

“To help our local community to feel good mentally, physically & socially through fitness, friendship & charitable support.”

Natalia says:

The Pelican Centre is proud to be the largest independent fitness centre in the Borough. As we look ahead to our 10th anniversary, we’re aiming to build on our strong roots in the community with this new brand which clearly communicates our values, and that members, schools and local people can be really proud of!”

We’d love to hear your thoughts!

See you at the Centre soon,

Natalia & the Pelican Centre team

Press Release - the Pelican Centre launches rebrand ahead of 10th anniversary